Archive for the ‘Marketing’ Category

Video of Clintara “Best Case Study” At Life Sciences Event

Sunday, July 31st, 2011


A recent post described my participation in the Life Sciences Technology Insight event at the Harvard Club in Boston Massachusetts.  As Clintara‘s Director of Technology I gave a presentation (along with a colleague from Astra Zeneca) describing Clintara’s services and new technologies (including utilization of a smartpen and our new iPad prototype).

We were pleased to win the audience’s award for Best Innovative Case Study Presentation.  (Above picture shows me receiving the award from Bill Sell, Vice President & General Manager of CrossTech Forums.) As promised, I have posted the video from that event in this post.

Below is a brief overview/preview (5 minutes) of the presentation.  (Note: The entire presentation can be viewed by scrolling further down this page.)

The entire presentation (40 minutes) can be viewed below.


Leveraging Tweet-Ups in Your Marketing Mix

Wednesday, February 16th, 2011

Joselin Mane is a long-term colleague of mine (from “back in the day” at Lotus and IBM).  He is also Chief Social Media Strategist of 451 Marketing and Co- Founder of @BostonTweetup.

Joselin  joined me on NML TV to talk about how to leverage tweet-ups in your marketing mix.  Check it out:

(If the video does not appear above, click here.)


New Product Information From CES 2011

Monday, February 14th, 2011

In January, I had the opportunity to attend CES in Las Vegas.  Lots of interesting products and technologies.

Here is one of several interviews which I did with CES exhibitors.  This video highlights a new product from Cobra.  Their new radar sensors have incorporated a networking feature which allows you to be updated regarding “issues” on the road which other drivers are experiencing ahead of you:

(If the video does not appear above, click here.)

You can also check out additional CES 2011 interviews from my colleagues at The Pulse Network by going over to this link. (Scroll down to see a collection of tabs and videos on a variety of CES 2011 topics.)


Social Media Tips from Fast Company Magazine

Wednesday, January 19th, 2011
Recently (on New Marketing Labs TV)  I had the opportunity to interview Dan Macsai, Assistant Editor at Fast Company Magazine.  He shared some tips regarding how to effectively leverage social media.  Take a look at the below video to learn from one of the iconic business magazines on this topic.

Additional contact info:


Marketing Lessons from CES

Monday, January 17th, 2011
Dave Thomas and I discussed some marketing lessons from our recent participation in the 2011 Consumer Electronics Show (CES) in Las Vegas. Check it out…