Archive for September, 2010

Just Joined New Marketing Labs…

Monday, September 13th, 2010

For those of you who haven’t heard, I just joined New Marketing Labs as Executive Director.

New Marketing Labs (NML) is a leading digital marketing and social media agency.  Founded by New York Times and Wall Street Journal bestselling author and social communications pioneer Chris Brogan, New Marketing Labs works with small, medium and large companies to develop strategies and implement campaigns that support bottom-line objectives.  Clients and partners include top brands like SAS, Citrix, Sony, Microsoft, Johnson & Johnson, Coca-Cola, Nintendo, PepsiCo, NBC, Cisco, Intel, Titleist, and Pearson Education.

Built around an experienced staff with a track record of success in enterprise, entrepreneurial, B2B and B2C environments, New Marketing Labs focuses on a metrics-driven approach to generating awareness, increasing engagement, building brands and driving sales.  Headquartered outside Boston, MA, New Marketing Labs has a global outlook and reach, with the ability to service clients either directly or via partnerships across the Americas, EMEA, and APAC.

As Executive Director, I lead Business Development, Client Management and Product Management functions.

More news to come…